What an editor does is discover your characters, your situations, and your images without seeing any of the creative process that brought them to life. Where you might see all the crossings-out and labors, all the accidents and decisions, the editor sees only a page. This is the clarity you need, and you can never achieve it for your own writing, simply because you envisioned it first. The editor will tell you what an attentive, an educated, and, most importantly, a new reader will experience while reading your book.
I cannot speak for all editors, of course, but I know I and many of us would be open to editing just part of your book at first, say, a particular chapter or two that you sense needs a lot of work. That is often enough to show you mechanical errors that you tend to make repeatedly. You can then go through the entire manuscript yourself looking for as many of the same kind of errors as possible. You will sharpen your basic writing skills in the process, and it will pay off in all future projects.
We may be talking about different services. I’m referring to a full read that usually creates a 5-10 page edit letter–no in-line editing. Or, perhaps we’re just working in different corners of the market. I’m around those who are freelance editing pre-query for writers hoping to traditionally publish their genre fiction, not the kind of rigorous editing a self publishing author would need, which should rightfully be much more expensive! It’s true that most people doing freelance editing at the lower rate/rigor aren’t doing it full time. It’s an optional step for those traditionally publishing, and the prices reflect maintaining access for those writers, I believe.
I usually ask for a 10-20 page sample – one page is a bit scant for a really accurate estimate. I’ll do an editing sample, too, but how long I’m willing to make it depends on the proposed length of the piece I’ll be editing. As for the “hidden message” strategy, if I saw something like that, I’d suspect the prospective client was fearful and suspicious and I’d probably run the other way. I willingly provide testimonials, references, and links to published work, so tricks aren’t necessary. It’s important to me to build a professional relationship of mutual trust with my clients, backed up, of course, by a contract that protects us both. I don’t think I’d like to work with a client who plays “gotcha!” Lots of good suggestions in this article, though.
2. Copyeditors aren’t the last line of defense when it comes to a book’s mistakes. Formatting, which is done after an editor has done their job, can lead to unintended errors being introduced into the text. That’s why it’s important to hire proofreaders to comb through edited text *after* the book has been formatted for print or digital. Proofreaders are your last line of defense—but they’re human too.