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I usually ask for a 10-20 page sample – one page is a bit scant for a really accurate estimate. I’ll do an editing sample, too, but how long I’m willing to make it depends on the proposed length of the piece I’ll be editing. As for the “hidden message” strategy, if I saw something like that, I’d suspect the prospective client was fearful and suspicious and I’d probably run the other way. I willingly provide testimonials, references, and links to published work, so tricks aren’t necessary. It’s important to me to build a professional relationship of mutual trust with my clients, backed up, of course, by a contract that protects us both. I don’t think I’d like to work with a client who plays “gotcha!” Lots of good suggestions in this article, though.
It’s always sensible to follow due diligence in submitting your first draft of your book to an editor by making as fool-proof a copy as possible for you because first, it is your own creation, and secondly, a horrid draft sent your editor can end up frustrating both you and him or her. Make your own corrections to the extent you can, so that will make the job of your editor that much lighter and the end result would be a lot more effective.