An extensive critique of my first novel led to major changes in the format. I was very fortunate to have an experienced novel writer to give a detailed analysis, with corrections. I did not fully appreciate, at the time how valuable this process was, but do now. You need to acknowledge that there are likely to be inconsistencies leading up to the final manuscript and be prepared to make drastic changes. An editor is attuned to picking up on these, where you have accepted the script , even after numerous re-writes!
The other thing I really like is your breakdown of the types of editing available. That’s what I find needs to be explained the most. Especially in business editing, you get scenarios when someone thinks a document needs “a proofread”, when it really needs a copy edit or even a heavy line edit, and you have to justify the cost or the time it takes to complete it.
I usually ask for a 10-20 page sample – one page is a bit scant for a really accurate estimate. I’ll do an editing sample, too, but how long I’m willing to make it depends on the proposed length of the piece I’ll be editing. As for the “hidden message” strategy, if I saw something like that, I’d suspect the prospective client was fearful and suspicious and I’d probably run the other way. I willingly provide testimonials, references, and links to published work, so tricks aren’t necessary. It’s important to me to build a professional relationship of mutual trust with my clients, backed up, of course, by a contract that protects us both. I don’t think I’d like to work with a client who plays “gotcha!” Lots of good suggestions in this article, though.
Stephen, you’re right, and I think much of the confusion about editing and its pricing stems from the fact that editors offer a range of services (in addition to a range of experience). It might be best to view editing on a spectrum from broad (developmental) to detailed (copyediting and proofreading). And it’s always best to have as clear an idea as you can about the kind of editing you believe you need.
This is basically like the “Quick Kill” service – or proofreading on steroids, and again we’ll hack, slash, rewrite, fix, tweak and improve anything we can, but this time we won’t comment on the bigger picture, and we’ll really hone down on the little details, eliminate repetition, trim the writing, and make sure everything is as good as it can be.
#1. ACCOUNTABILITY: Anybody can call themselves an editor these days, but even if they have the right skills, it doesn’t mean they’ll do a good job. I’ve heard too many horror stories of editors who ghosted clients or provided shoddy work, leaving writers out of pocket with no recourse for a refund. We have one of the best refund policies in the industry and take personal responsibility for every project, which means – if clients aren’t happy with the work, we’ll do everything in our power to fix it.
#2. YOUR BEST BOOK: nearly every other copy editor or editing service focuses on the writing and the mistakes. They will improve the flow of the words and sentences, and they will make it better, but they won’t fix the major problems with content. Our editors have been trained in the Write Good BooksTM method to make sure your book is commercially sound and will resonate with your audience on a deeper level. For nonfiction we focus on branding, credibility, trust, so your readers will take action and see results. For fiction, we focus on universal story telling principles, plot structure, dramatic tension and suspense, and world-building. Because a clean book isn’t always a good book.
It’s always sensible to follow due diligence in submitting your first draft of your book to an editor by making as fool-proof a copy as possible for you because first, it is your own creation, and secondly, a horrid draft sent your editor can end up frustrating both you and him or her. Make your own corrections to the extent you can, so that will make the job of your editor that much lighter and the end result would be a lot more effective.