I've done four covers through Ebook Launch for two different series, and they've knocked it out of the park every time. In one case they were creating brand new covers based on a high-concept mashup idea. In another, they were following in the footsteps of a different designer, who'd already established the look for an existing series. Both times -- whether coming up with something totally new or sticking to an established style -- they did fantastic work. I love my Ebook Launch covers!
Genre – If you’re a nonfiction author, your best bet is to choose editors who understand the structure of good nonfiction books; they know what works and will keep readers happy. If you’re a fiction author, select a fiction editor who is passionate about those stories and knows what readers of your genre are looking for. Choosing an editor within your genre is especially important for developmental editing.
In fact, Pressfield writes, “Resistance is experienced as fear; the degree of fear equates to the strength of Resistance. Therefore the more fear we feel about a specific enterprise, the more certain we can be that that enterprise is important to us and to the growth of our soul. That’s why we feel so much Resistance. If it meant nothing to us, there’d be no Resistance.”