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I usually ask for a 10-20 page sample – one page is a bit scant for a really accurate estimate. I’ll do an editing sample, too, but how long I’m willing to make it depends on the proposed length of the piece I’ll be editing. As for the “hidden message” strategy, if I saw something like that, I’d suspect the prospective client was fearful and suspicious and I’d probably run the other way. I willingly provide testimonials, references, and links to published work, so tricks aren’t necessary. It’s important to me to build a professional relationship of mutual trust with my clients, backed up, of course, by a contract that protects us both. I don’t think I’d like to work with a client who plays “gotcha!” Lots of good suggestions in this article, though.
There seems to be something half-way between beta-reading and development editing. I think it’s right for many new writers — I’m just finishing my first book, and was not about to pay a real development editor, but beta readers weren’t engaged enough (especially friends unwilling to point out the negatives). But it this kind of editing doesn’t really have a clear name.
Use the Library of Congress database to find publication information. The Library of Congress is the national library of the United States, and has one of the largest databases of books in the world. Go to https://www.loc.gov/ and click the search bar. Type in the name of the book and the author’s name if you have it. Scroll through the results until you see the version of a book that you’re looking for. Click the title to open the book’s informational page and look for the editor.
And a word of warning. The Editorial Freelancers Association, mentioned in this article as a potential source for finding an editor, does not vet its applicants. Anyone, including “self-proclaimed” editors, can join. As stated in the membership guidelines: “Any full- or part-time freelancer may join EFA.” It is basically a listing of freelancers offering services online, and for a fee, members can have access to a job board. While some legitimate editors list themselves on the EFA, so do a lot of other people. Membership is by no means evidence of professional qualifications.
I cannot speak for all editors, of course, but I know I and many of us would be open to editing just part of your book at first, say, a particular chapter or two that you sense needs a lot of work. That is often enough to show you mechanical errors that you tend to make repeatedly. You can then go through the entire manuscript yourself looking for as many of the same kind of errors as possible. You will sharpen your basic writing skills in the process, and it will pay off in all future projects.