If you instead decide that self-publication really is the right option for you and your book, this means that you have chosen to serve as both the author and the publisher. That means that you will have to (A) perform yourself, (B) find friends who will perform for free, or (C) hire professionals to perform all the tasks of a traditional publisher, from editing to marketing to distribution, all on top of performing the tasks of the author.
In fact, Pressfield writes, “Resistance is experienced as fear; the degree of fear equates to the strength of Resistance. Therefore the more fear we feel about a specific enterprise, the more certain we can be that that enterprise is important to us and to the growth of our soul. That’s why we feel so much Resistance. If it meant nothing to us, there’d be no Resistance.”